Business+Perspective

__**BUSINESS PERSPECTIVE**__ __**Nintendo 3DS**__ According to a lot of business reviews and blogs Nintendo had a great impact on portable activities and entertainment. They started a whole new way of portable gaming with the orignal Nintendo DS and now they have impacted the gaming world and portable device business once again with the Nintendo 3DS. On the business and marketing side of Nintendo gaming they are marketing and advertising the Nintendo 3DS very well. They have planned and had many launch parties in major cities across the US and have had many well known people attend to get attention. They also launched many of their well known games and made contracts with other popular games. Having contracts with popular games that have been played on other gaming devices got them more interest from gamers because they know that they can buy this new device, but still be able to play their favorite games now in 3D. Nintendo has started a new 3D business for gaming. 3D is newest most popular trend and Nintendo made a great business decision by using that factor in their new device. They also will have an online App store for the DS and will have access to Netflix and other online activities. People are very interested in 3D and Nintendo did a great job creating this device. Over all Nintendo had a great impact on the business of portable gaming devices and opened a new world for gaming. If they continue to be innovative and market well they will stay on top in the gaming industry.

According to the health perspective many people are worried about the affects of this game on young children. It is said to cause eye strain and problems with children playing these games. As every gaming device has some sort of hazard Nintendo's human resource and management departments should think of ways to warn and intrstruct people about these hazards. Instead of ignoring claims of eye strain and injuries they need to acknowledge what is happening and help their gamers control it. The HR and management department should increase warnings. They could also put a list of cautionary activities in with the gaming device. They could suggest limiting constant gaming, take breaks in between games, alternate from 3D to 2D etc. If the human resource and managment departments show concern and help prevent the hazards they will be more successful and recieve less grief from gamers. [] __**Xbox Kinect**__ Xbox Kinect was released in November 2010. People thought Xbox Kinect was going to be just like the Wii, but it had many different features. It is a game with a sensor bar, but no controllers. It literally follows the players body motion and it has voice reconition to recognize the players voice. It is an interesting, new way of gaming and the fact that there is no controllers and an easy set up is attractive to gamers. When Xbox Kinect was released they sold 8 million consols in two months. This got them into the Guiness Book of World Records. The fact that the gaming system sold so welll surprised Xbox. According to a recent article many big brands want to market with Xbox Kinect. Xbox Kinect opens a whole new world of interaction, in the gaming world and online. An idead that the virtual characters of gamers could interact with new products through the gaming system attracts big brands. An example of this new type of marketing was; that Ford can allow the virtual gamer to test drive their new car on the Xbox Kinect or that clothing companies can advertise with the Xbox Kinect by allowing gamers to use their virtual self and try on clothes. This really opens a whole new way of advertising and marketing for companies. Since the Xbox Kinect is so easy to use and set up companies can set up the consols virtually anywhere. For example, a company releasing a new product could set up an Xbox Kinect consol at the mall or a place where there is a lot of people. Through out the day people can come up and virtually test out the new product on the Xbox Kinect. If companies can research and figure out how and the best way to advertise on the Xbox Kinect it will change the way of marketing and consumer relations.

Xbox Kinect is coming out with all new games this spring. They are planning on reaching and catching interest of all ages. They will have a set up with Netflix and Hulu. They will be releasing Avatar Kinect, an exercise game, a Michael Jackson dancing game and a Sesame Street game. They seem to have a game for each age group which makes the Xbox Kinect good for the whole family. The Marketers of Xbox Kinect know how to reach all audiences. Overall, Xbox Kinect has brought new and amazing technology to the gaming world. The fact of having no controllers and easy set up makes this gaming system easy for all types of uses such as; gaming, movies, entertainment, advertising and marketing. [] [] __**Xbox Live & Call of Duty**__ Xbox Live allows players to connect online and play each other through the gaming system. They are the first company to do this. I think it is a smart business decision by charging the players a membership fee to play online. I also like the idea of the Xbox Live Marketplace. It is a place where members can download certain games, demos, trailers and other things for Xbox Live. I think it is good to have the Marketplace for the members because it offers them everything they need, rather than them downloading things for outside websites. Having the gamers pay a membership buying games from the marketplace will insure less problems and viruses for the gaming consol. Xbox Live connected with social networks such as Facebook and Twitter. Joining with these social networks was apart of Xboxs business strategy of expanding the use of the Xbox consol and allowing their Live users to be connected in other ways on the gaming device. Xbox live paved the way for online gaming and social interaction through gaming. Their strategy of paying a membership and offering differents types of entertainment through one consol has helped them stand out and maintain a controlling and valuable spot in the gaming market place. [] __**Social Networking Games**__ I think for the business side of social net working games that the creators and businesses of these games need to consider the addictiveness of their games. I think the businesses should place extensive warnings at the beginning of the games about addictiveness and giving yourself breaks while playing. If the companies stress these problems and offer ways to fix and control them I think they will have less problems. However, on a success level, social networking games are a huge business. According to the article posted below 53% of facebook users play games on facebook and 19% of the users say they are addicted. That is a large gaming group. The creators of Farmville and other facebook games need to keep in mind the phenomenon that they have created and always maintain control. These games have become very successful through their marketing that is done on facebook. The creators of the game know how to make it known that people are playing their games. For example, everytime a person plays Bewjewled Blitz it posts on their wall that they have played and the score they have recieved. This is a great way of advertising the game and getting more people to play. Marketing wise the game creators are doing a great job. But I think they could do more on warnings and addictiveness. []